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Financial Behavior Investment

Greed/Fear and The Urge to Time the Market

The two most dominant drivers in the market of investments are the generally inseparable emotions of Greed and Fear. Despite best efforts, it is difficult to prevent these emotions from influencing our decision making. Greed and Fear propel every investors urge to time the market. But  like all other emotions, it would be difficult to […]

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Financial Behavior Savings

Pay Yourself First – Save Before You Spend !

A farmer sows seeds and nourishes the fields over time to ensure that the seed grows into the desired crop. After harvest he sets aside some of the grains seed purposes, and uses/sells the balance. If he does not retain some grain as seeds, he would have to buy from the market to sow in […]

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Investment Savings

Which Money Should be Deployed Where ?

We all need money to take care of our current and future requirements. At times the propellant is our sole desire to earn/grow a lot of money losing focus on what for do we need it at the first place. This causes us to risk the money which we probably required for some non-negotiable urgent […]

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Financial Behavior

Is Brand Consciousness, Hurting You Financially?

We all own several items of utility and leisure of different brands. Many similar items tends to meet the same basic need, however, their costs differ on account of several reasons. One of them being the Brand of the item. When we are Brand Conscious, we assume that our other concerns like quality and reliability […]

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Uncategorized

Mis-selling of Home Loan- How to Choose the Right Lender !!

We have been discussing various aspects related to Home loan in our other articles. After deciding to buy a house, you will have to work out the funding requirement. You then have to carry out a survey to ascertain the appropriate lender. Someone who will provide the requisite amount of loan, at the desired rate, […]